ISE Cards India Limited, (ISE)

The ISE Cards India Limited, (ISE) is the commercial rights holder (sponsorship and broadcast etc.,) for the INOC's all Non-Olympic Sports and its organs as well as Super-Cricket events.

The partnership is significant for super-cricket, providing financial security for the INOC and its organs and its Members to help invest in the development of the game, whilst also seeking to maximize the INOC & its organ's commercial interests and opportunities.

ISE is responsible for contracting broadcast and commercial partnerships for INOC & its organ's events, including international sponsors.

ISE is also responsible for entire commercial businesses of the INOC & its organs and it's Members worldwide